in this experiment, we dive into the use & meaning of fonts in movie posters. the photo-montage was made first; The goal was to create a simple, yet enigmatic visual as a canvas for the fonts to play with. regarding the title, I settled for «TIDE», adding some disonnance to the aerial visual.
it is important to recognize that Each font tells a different story. An arguement could be made that, depending on the featured font, the movie can be interpreted as thriller, science-fiction, indie, action etc...
It is the pairing of the visual & the font that share the intended concept behind a poster.
fonts used :
major mono Display [regular]
emilys candy [regular]
zefani stencil [regular]
blackoak std [regular]