in this experiment, we dive into the use & meaning of fonts in movie posters. the photo-montage was made first; The goal was to create a simple, yet enigmatic visual as a canvas for the fonts to play with. regarding the title, I settled for «TIDE», adding some disonnance to the aerial visual.

it is important to recognize that Each font tells a different story. An arguement could be made that, depending on the featured font, the movie can be interpreted as thriller, science-fiction, indie, action etc...
 
It is the pairing of the visual & the font that share the intended concept behind a poster.

fonts used :

syncopate [bold]
major mono Display [regular]

emilys candy [regular]
zefani stencil [regular]

asset [regular]
blackoak std [regular]

pictures used:

@julianpaul

@impatrickt





Thank You !




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